SERHANT. has made its first entry into the western region with the launch of SERHANT. Arizona. The company emphasizes organic growth over rapid expansion, aiming to build strong teams of knowledgeable agents. Todd Lee, named the designated broker, praises SERHANT.'s innovative branding and focus on team value. The expansion follows the success of its Netflix show, 'Owning Manhattan', which significantly boosted the brand's visibility and inquiries. SERHANT. now operates in nine states, cultivating an entrepreneurial environment among its agents.
SERHANT. is committed to an organic expansion strategy as it enters Arizona, focusing on building strong teams and redefining modern brokerage instead of purely chasing growth.
Todd Lee emphasized that SERHANT.'s genuine brand values and innovative approach attracted him, differentiating the brokerage in a competitive industry.
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