Why this political ad lives on the side of a milk carton
Briefly

Clover Sonoma’s milk cartons are running political ads urging voters to reject Measure J, showcasing innovation in multi-platform political campaigning by targeting consumers directly in the dairy aisle.
'We never thought we'd be making political ads, but when an activist group submitted a ballot measure that would outlaw organic, multigenerational, American Humane Certified family farms... we knew we had to communicate our opposition.' - Michael Benedetti, Clover Sonoma
Read at Fast Company
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