San Jose is poised to approve a contract with Orange Barrel Media for digital billboards across key downtown locations for the next two decades. The deal guarantees about $21 million in revenue, with potential earnings estimated at $37 million. While proponents highlight the financial benefits, local residents express concerns about aesthetic degradation and the billboards' effect on downtown's image. A public survey revealed that 61% oppose the initiative. City officials, however, seem to prioritize economic gains, disregarding significant opposition from the community.
The city, with a projected revenue of $37 million from the agreement with Orange Barrel Media, faces criticism for prioritizing revenue over resident concerns about visual blight.
Opponents emphasize that despite strong public opposition—61% against digital billboards—local officials appear focused on the financial benefits rather than community sentiment.
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