San Jose is set to evaluate a proposal allowing digital billboards at four downtown city-owned properties, all while facing intense opposition from residents. The advocacy group No Digital Billboards in San Jose argues this move favors special corporate interests, risking the city's commitment to its residents. The deal would lease signage to Orange Barrel Media for up to 20 years, generating over $21 million for the city, but critics believe the long-term negative impacts far outweigh any financial benefit. This ongoing debate highlights the tension between community desires and corporate influence in urban development.
This proposal highlights a conflict between public interest and special interests, with residents opposing the move while the city moves forward despite their concerns.
The digital billboard deal is seen by advocacy groups as catering to outside companies, undermining the city's commitment to its residents who oppose the installation.
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