As tensions rise, Big 12 and ACC must work together to mitigate growing Big Ten and SEC influence
Briefly

Big 12 and ACC executives are meeting in Orlando to discuss critical issues impacting college sports, including revenue sharing and the College Football Playoff. With SEC and Big Ten's financial advantages tightening their control, collaboration between the Big 12 and ACC is essential. There's a proposal for these two conferences to hold concurrent spring meetings to foster cooperation and a united front against the growing threat from larger conferences. This aligns with the need for strategic alliances to navigate the rapidly changing landscape of college athletics.
The College Football Playoff's shift to a straight seeding model for 2025 has raised concerns among smaller conferences like the Big 12 and ACC, prompting calls for collaboration.
The SEC and Big Ten, comfortable with significant media rights revenue, intensify their influence over college sports, effectively sidelining smaller conferences and necessitating strategic alliances.
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