A proposed class-action lawsuit against Epic Games alleges that the use of 'fake countdown timers' in Fortnite's item shop misled players into making impulsive purchases. Though these timers were removed following regulatory actions in the Netherlands and replaced with clearer disclaimers in 2023, the lawsuit targets past grievances. Players historically lacked clarity on item availability, often missed announcements about item departures, and faced uncertain timelines for purchases. The suit seeks damages for children who experienced these misleading practices, reflecting on the need for transparency in consumer protections.
The plaintiffs allege that Epic Games implemented misleading 'fake countdown timers' meant to create a false sense of urgency, pushing players to make impulsive purchases.
Previously, players faced uncertainty with item availability, as they were not informed of how long an item would remain in the shop, sometimes only getting last-minute announcements.
The lawsuit arises from past practices of the Fortnite item shop, which have since been corrected following regulatory actions, highlighting the shift in consumer protection measures.
Despite changes to ensure transparency, the lawsuit claims damages for misleading practices before these updates were implemented, reflecting on the long-lasting impacts of the alleged behavior.
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