Apple launched its longest immersive video to date, featuring a three-song concert by Metallica designed for the Vision Pro. The 25-minute video shows the band performing in Mexico City, utilizing Apple's 180-degree video format for a more engaging experience. Through high production values and emotional storytelling, it captures not just the band's performance, but also intimate moments with the audience. This new approach provides viewers with a unique connection to the concert, highlighting how immersive technology can enhance traditional formats in unexpected ways.
There's a moment in Metallica, the new three-song concert video Apple released for the Vision Pro yesterday, where Metallica lead singer James Hetfield is kneeling on the edge of the stage, engaged with a single fist-pumping audience member.
Apple's 180-degree video format, combined with high production values and the Vision Pro's sharp displays, ends up adding a lot of extra flavor.
The feeling that I was almost there as the camera tracked behind a cigar-smoking, life-sized-to-me Hetfield on his way to the stage made me think, "Oh wow, he's tall."
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