The annual Definitive U.S. Restaurant Ranking by Circana reveals that chains like McDonald's, Starbucks, and Chick-fil-A dominate consumer spending. Despite a recent decline in sales for McDonald's, overall restaurant spending has surged, hitting $1 million per minute. Smaller chains, particularly those focusing on chicken, are rising quickly in the ranks, with Raising Cane's and Wingstop gaining significant traction thanks to their strong social media presence and celebrity endorsements. The report highlights how collaboration with celebrities enhances brand visibility and consumer engagement, especially in the competitive fast-food market.
Now, this unexpected combination is turning out to be key for restaurant chains hoping to win over loyal customers.
Circana's report suggests that, in addition to the country's growing chicken consumption, rising brands also had a strong social media presence and celebrity collaborations.
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