Costco has faced backlash from customers as many report experiencing woody-tasting chicken breasts, a trend that is tarnishing the chain's previously strong reputation for quality. Previously reliable Kirkland chicken products are now deemed inconsistent and disappointing, with even organic options not escaping criticism. The woody texture is suspected to arise from unnatural growth patterns in poultry, resulting in meat that lacks desirable tenderness. The CEO's investigation into this matter underscores the gravity of the situation as loyal customers express their growing frustration and disappointment.
Costco's reputation for reliable chicken breasts is at risk as customers report a troubling trend of woody-tasting meat, causing disappointment and frustration for loyal buyers.
Consumers are expressing their dissatisfaction, citing that even organic chicken breasts from Costco consist of unpleasant woody textures, leading to a decline in purchase frequency.
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