Wendy's has introduced its limited-time Crispy Panko Fish Sandwich, available until April 20, during the Christian season of Lent when many abstain from meat. Fast food chains like McDonald's, Arby's, and Del Taco have historically introduced seafood items for Lent. While approximately 16 percent of Americans observe Lent, a significant portion still identify as Christians, suggesting that these limited-time offerings cater to an important market segment. Unlike other holiday promotions, Lent specials address dietary restrictions observed over several weeks.
Wendy's acknowledges "seafood season" with its limited-time Crispy Panko Fish Sandwich, catering specifically to those observing Lent, ending on Easter Sunday.
The tradition of offering seafood during Lent dates back to 1962 when McDonald's introduced the Filet-O-Fish to accommodate Catholics abstaining from meat.
Unlike seasonal promotions for holidays, Lent specials at fast-food restaurants are designed specifically around the dietary restrictions observed by practitioners throughout this lengthy period.
While only an estimated 16 percent of Americans observe Lent, a Gallup poll reveals 68 percent still identify as Christians, indicating a significant market.
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