Berkeley Bowl has successfully maintained a well-stocked egg display amidst national shortages caused by bird flu and rising prices. Their marketing manager, Chi Dixon, created a humorous video contrasting egg shortages at other stores with Berkeley Bowl's abundance, highlighting customer feedback regarding local egg availability. Since launching its own flock of chickens in 2019, the store benefits from regenerative farming practices and has avoided avian flu impacts, ensuring a continuous supply of organic eggs. Berkeley Bowl also collaborates with smaller egg producers to enhance supply resilience.
"We've been super lucky that avian flu hasn't hit our flock, so we have a steady supply of eggs, regardless of what else is going on in the industry."
"A lot of people are coming in and telling us they haven't seen eggs at all at any stores in their area."
"The egg situation at other stores...meanwhile at Berkeley Bowl, we see a video of a robustly stocked egg display case."
"It was inspired by some feedback we've been getting from customers."
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