Gary Collins expresses disappointment with Domino's loyalty scheme that excludes gluten-free pizzas from its rewards. While customers can earn stamps towards a free large pizza, only small gluten-based pizzas are eligible. Collins highlights the difficulty gluten-free customers face, as they cannot use the app for rewards, nor can they place orders over the phone. He emphasizes that despite being a regular customer, there is no viable option for him, as the current system remains in a trial phase which does not accommodate gluten-free pizzas.
Gary Collins, who relies on gluten-free food for medical reasons, says he is baffled and wholly disappointed after discovering that free pizzas earned through Domino's rewards can't be redeemed on gluten-free bases.
Under the Domino's loyalty scheme, Gary says customers earn stamps towards a free large pizza - but the reward is only available on small gluten-based pizzas, making it impossible for gluten-free customers to redeem.
'You look at people like me, who is a regular weekly customer, and there is no solution. It's not like somebody my position can just go okay, this time, I'll just order whatever.'
A spokesperson for Domino's Pizza said the loyalty scheme is in a 'trial phase', and is not currently set up to offer gluten-free pizzas as the free reward pizza.
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