Chicken of the Sea International aims for 100% Marine Stewardship Council (MSC) Certification for its tuna products by 2026, marking a significant sustainability milestone. MSC Certification ensures seafood is sourced from fisheries that adhere to strict sustainability criteria, including environmentally sustainable practices and healthy tuna populations. This initiative reflects a growing consumer demand for sustainable food options. Chicken of the Sea's parent company, Thai Union Group, has invested in tuna fishery improvement projects, ensuring that a portion of global tuna catches meet MSC standards.
""This certification is not a marketing label. It is proof of responsibility." This statement underscores the commitment to sustainability and resonates with consumers seeking responsible food choices."
"The achievement of MSC certification marks a significant milestone not only for Chicken of the Sea but also for the entire seafood supply chain, influencing consumer preferences and market trends."
Read at Food & Beverage Magazine
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