A&W Restaurants has appointed Amanda Potts as its new Vice President of Marketing and Innovation, bringing over 20 years of experience to the role. Potts has a strong record in developing impactful marketing strategies that boost franchise growth and brand awareness. In her new role, she promises to honor the brand's longstanding history while implementing fresh ideas to engage new audiences. The CEO noted that Potts' expertise will help amplify A&W's commitment to quality and community-focused growth as the company looks to expand further.
"A&W Restaurants has more than 105 years of stories we aren't done telling. The iconic brand continues to grow, evolve and adapt with its guests, while remaining true to its rich history."
"I'm honored to be a part of an organization with a strong foundation of loyal customers, passionate franchise partners, and a leadership team dedicated to A&W's success."
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