A wine country restaurant failed in a hot Bay Area suburb. Then came the fixer.
Briefly

The Walnut Creek restaurant formerly known as Bounty Hunter has undergone a significant transformation and rebranding to BH Wood-Fired Grill after closing in September. Managed by Hi Neighbor Hospitality Group, the establishment now features an upgraded atmosphere, refined service, and a completely overhauled menu, including items like filet mignon. This change aims to cater to the evolving tastes of local diners amidst a crowded barbecue market, where competition includes several well-established BBQ options.
"The transformation is a case study in the challenges of rebranding a Bay Area gem that, for various reasons, shines in one city and sinks in another."
"BH, which opened in December, is spiffier; the service, polished. The wine bottle shop is gone, and the menu is entirely different."
Read at SFGATE
[
|
]