Gift-giving activates key reward pathways in the brain, particularly when it is directed towards someone we care about. This reveals the power of generosity in fostering close relationships.
Spending money on others can trigger happiness, activating brain regions linked to social bonding and pleasure, creating a 'warm glow' that enhances our connections.
Charitable giving soared to $499 billion in the U.S. in 2022, highlighting the enduring spirit of generosity, particularly as individuals took on the mantle of giving.
Beyond kindness, giving offers tangible benefits such as tax advantages and the opportunity to build relationships, making it a win-win for both the giver and receiver.
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