A 40-day boycott against Target has commenced, led by activists and customers upset with the retailer's termination of its diversity, equity, and inclusion (DEI) programs. This boycott coincides with Lent, a period where participants traditionally abstain from certain pleasures. Leaders like reverend Jamal Bryant advocate for a collective action among communities, particularly targeting Target's recent abandonment of DEI goals that had previously rated the company highly for LGBTQ+ workplace inclusion. Target's decision follows a period of increasing societal pressure and alterations in the political environment regarding diversity efforts.
We're asking people to divest from Target because they have turned their back on our community,
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