The On Cloudboom Strike is tailored for forefoot strikers, featuring a thick insole that delivers a cushioned ride, though it lacks the speed attribute of traditional super shoes.
On has expanded phenomenally, targeting $4 billion in sales by 2026, largely due to their innovative approach and responsiveness to customer feedback.
Their marketing strategy includes high-profile partnerships, like signing celebrities such as Zendaya, to attract younger consumers and diversify their customer base.
The Cloudboom Strike presents significant enhancements over the Cloudboom Echo 3, particularly regarding ride quality and outsole durability, despite being larger and pricier.
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