Mount to Coast: The Future of Ultrarunning Footwear | stupidDOPE
Briefly

"Mainstream shoe brands have overlooked the specific performance needs of ultrarunners," says Yeti Zhang, Mount to Coast's head of product. Zhang emphasizes that existing shoes prioritize trends and aesthetics over functional requirements.
To create a shoe that truly meets the demands of ultrarunners, the Mount to Coast team collaborated with top athletes in the sport. Extensive wear testing led to insights of durability and adaptability.
Many shoes on the market fail to maintain cushioning and responsiveness throughout the grueling distances of an ultramarathon, leading to 'bottoming out' of the midsole.
Runner Justin Montague, wearing just one pair of the brand's R1 model, shattered course records during the MTC JOGLE 2024, validating the brand's concept.
Read at stupidDOPE
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