apple's running shoe emoji steps into the real world as wearable sneakers

Josewong has creatively transformed the Apple running shoe emoji into a tangible product, successfully merging digital branding with real-life fashion, offering a unique sneaker option.

The sneaker features include a full-grain nubuck and mesh upper, lightweight foam cushioning, and thoughtful design like lace-up closures to mirror the iconic emoji.

Designed for both style and functionality, the sneakers are made with 5% recycled rubber in the outsole and also come with the printed A5 processor inside the soles.

Josewong's ambition to complete the emoji ensemble includes recreating the Apple sock and hat emojis, promoting a playful and complete look for Apple's fanbase.

Read at designboom | architecture & design magazine