"The Happy Meal, introduced in 1979, aimed to attract families to McDonald's by appealing to children with toys and meal combos, a strategy that proved immensely popular."
"Over four decades, the Happy Meal evolved from a simple combo of a burger, fries, and drink into a dynamic offering with options like Chicken McNuggets and healthy sides."
Launched in 1979, the Happy Meal has become a hallmark of family dining at McDonald's, appealing to children and parents alike. Originally featuring a burger, fries, and a small toy, it has evolved to include options like Chicken McNuggets and healthier sides. Continued innovations, including character tie-ins and price adjustments, have kept the meal relevant and popular among kids and families. Bob Bernstein was instrumental in its creation, envisioning a dining experience that would increase family visits to McDonald's, transforming fast food culture over the decades.
Read at 24/7 Wall St.
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