McDonald's, established in 1955, has become the world's most recognizable fast food brand, primarily through its enduring popularity of hamburgers. The first menu featured a hamburger priced at $0.15. By 1960, the hamburger still cost the same, even as the chain expanded to over 100 locations. By 1963, it had sold over a billion hamburgers, confirming its iconic status in American fast food culture. McDonald's success is attributed to its economical pricing strategy and its focus on speed and volume in service.
The cost of a hamburger at the first McDonald's in 1955 was priced at $0.15, marking the beginning of an era of affordable fast food.
By 1963, McDonald's had claimed to have sold over one billion hamburgers, solidifying its position as the leading fast food chain globally.
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