"The only winners of a 100% work at home situation are Adobe, Zoom, our pets and the divorce attorneys. Here's why it's now time to implement a hybrid approach to working in the office. The pandemic has reaffirmed a collective solace, purpose and permission to transform the everyday moments we may have taken for granted, into even more meaningful experiences."
"We cooked more and spent less. In fact, my wallet had actually gone missing in the house, having not been opened for weeks. I have squeezed in more works-outs with less stress. Oh, and the kicker? I didn't have to suffer through having dinner with certain family 'friends' on the weekends who I never cared to be around. Isolation seemed to serve me well. It was a nice break in my routine, for a short while."
Widespread remote work produced clear personal benefits such as reduced commuting pain, better sleep, fewer interruptions, more family time, lower expenses, and increased exercise. Many workers experienced short-term relief and enjoyed aspects of isolation. However, a 100% remote model poses long-term risks to brands and agencies by undermining collaboration, mentorship, creativity, and organizational culture. The current moment shows value in both remote flexibility and physical workplace interaction. A hybrid approach that brings people back to the office part-time with appropriate safety measures can balance personal benefits with business sustainability and human connection.
Read at The Drum
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