The New Reality of Digital Nomads
Briefly

Digital nomadism has been on the rise, offering an alternative to expensive mortgages and possessions. This lifestyle allows people to maximize their income by living in countries with low costs of living.
Digital nomadism offers an alternative path away from expensive, long-term mortgages and a raft of possessions and instead opens the door for people to maximize their income by living in countries with low costs of living.
The implications of digital nomadism for brand strategy and consumers are not yet well understood. However, there are three major trends reshaping consumer behavior: the end of rootedness and the need for flexibility, the need for new infrastructures and services that cater to nomadic living, and the possibility of shaping the discourse around new values and lifestyles.
The authors' research identified three major trends that are reshaping consumer behavior and that present significant opportunities for brands: The end of rootedness and need for flexibility; the need for new infrastructures and services that cater to nomadic living; and the possibility of shaping the discourse around new values and lifestyles.
Read at Harvard Business Review
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