Digital nomadism offers an alternative path away from expensive, long-term mortgages and a raft of possessions and instead opens the door for people to maximize their income by living in countries with low costs of living.
The authors' research identified three major trends that are reshaping consumer behavior and that present significant opportunities for brands: The end of rootedness and need for flexibility; the need for new infrastructures and services that cater to nomadic living; and the possibility of shaping the discourse around new values and lifestyles.
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