Remote work has undeniable advantages for both employees and employers, including productivity gains and reduced real estate costs, presenting challenges for organizations favoring office presence.
Organizations have credible reasons for wanting employees back in physical locations, as distance can hinder culture, affect communication effectiveness, and contribute to longer hours and tedious meetings.
As companies evaluate their offices' role in shaping their identity, they must focus on emotionally engaging experiences that encourage employees' physical presence at work.
Incorporating elements akin to flagship retail experiences, where engagement fosters a desire to visit, could serve as a blueprint for improving office environments post-pandemic.
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