"Consumers worldwide are watching their wallets right now, and brands are left adjusting to these trends from a business perspective. Marketing agility in the current economic environment is paramount."
"Leveraging technology and AI to effectively personalise advertising content is one way brands can quickly adhere to changing consumer needs and preferences, whether that's showcasing new deals or highlighting products that do better when purse strings are tight."
Research from LoopMe indicates that 47% of consumers are reducing spending due to the cost-of-living crisis, with Australia seeing the highest reduction at 54%. A significant 67% of office-based professionals prefer to work from home full-time. Notably, nearly 20% of global respondents would accept a pay cut to avoid office work. Brands must adapt to these changes by leveraging technology and AI to personalize advertising and meet evolving consumer needs, particularly in the context of hybrid work preferences.
Read at Thedrum
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