The debate over in-office, remote, or hybrid work models often overlooks the need for a customer-centered approach to team dynamics. To drive success and growth in global teams, businesses should prioritize building strong cross-functional teams and fostering a culture of customer obsession. Instead of focusing on where people work, leaders must embrace flexibility and nurture collaboration within distributed teams. Research shows that hybrid models can enhance employee retention and the quality of candidates, making it vital for organizations to adapt and take advantage of these opportunities.
Instead of being guided by where employees work, let's reframe the narrative to ask ourselves more meaningful, customer-centered questions.
Location-agnostic leadership requires intentional design and execution. If anything, we should run toward the opportunity of distributed work.
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