To reap the benefits of effective communication skills, organizations need to ensure their training programs have clear objectives and are not viewed as one-time events.
Lack of clear objectives in a communication skills training program can lead to disengagement, as employees might find content irrelevant without a defined direction.
Viewing communication skill development as a one-time occurrence undermines its effectiveness, as sustained learning is required for true behavioral change to occur.
Employees may struggle to integrate communication skills learned in a single seminar into their daily roles, highlighting the necessity for continuous training and reinforcement.
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