""The sheer amount of information noise in the world has increased," he said. "Attention is the most precious commodity we have, and it's important for communicators to find ways to get the attention they need to get their messages across." Many of us, especially on social media, try to do this by saying things that are shocking or outrageous or both. But if you really want to communicate your point effectively, that's the wrong approach, Abrahams explained."
"1. Slow down. It's natural to want to jump in and say what's on your mind, but you're usually better off if you take a step back and focus your thoughts. It can help to take a few deep breaths, Abrahams says. And then, ask yourself a simple question: Is now the right time to have this conversation? The answer might be no."
A simple three-step approach can improve conversations, especially difficult or controversial ones. The first step is to slow down: take deep breaths, focus thoughts, and ask whether now is the right time. Postponing discussions when emotions run high or more information is needed can produce clearer perspectives and better outcomes. Attention is a scarce commodity, and attempts to capture it through shock or outrage reduce communication effectiveness. Communicators should pursue calm, focused engagement to secure attention and convey messages with clarity.
Read at Fast Company
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