Google is implementing a new policy for dating and companionship ads effective March 4, 2025, requiring all advertisers to obtain certification to promote such services.
To advertise dating or companionship services on Google Ads, firms must comply with strict guidelines, including prohibitions on underage dating and deceptive practices.
The new policy also restricts specific categories of ads, such as hook-up services and those featuring racy content, ensuring a safer user experience online.
Dating and companionship ads will be prohibited in certain countries and will have age restrictions in place to protect users under 18.
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