The all-in cost of a U.S. date reached $189, including dinner, drinks, transportation, and pre-date grooming, up 12.5% from $168 a year earlier. Gen Z spent $205 per date in 2026, up from $194 in 2025, while millennials spent $252 per outing, a 32% increase. Half of Gen Z and 40% of millennials reported dating costs interfere with financial goals. Restaurant menu prices rose 31% from February 2020 to April 2025, driven by inflation straining restaurant operations. Many singles respond by choosing solo activities, avoiding dates, or leaving dating apps, and app executives note users under 30 can find traditional apps intimidating.
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