Americans say they are dating less as the average cost of a night out exceeds $200

"The average cost of a date in the US is now $189, according to a survey from BMO's Real Financial Progress Index. That's a 12.5% increase from an average of $168 in 2025."

"Millennials now spend an average of $252 on date nights, up 32% from 2025, while Gen Z spends $205, up from $194. About 50% of Gen Z and 40% of millennials say dating costs are getting in the way of their financial goals."

"Quincy Yang, the co-CEO of dating app Coffee Meets Bagel, stated that money and economics are huge considerations for Gen Z, emphasizing the need for dual incomes to afford housing."

"BMO found that half of those surveyed said they have gone on fewer dates or are choosing lower-cost options, like having a picnic or going on a hike."

The average cost of a date in the US is now $189, a 12.5% increase from 2025. Millennials spend an average of $252, while Gen Z spends $205. Younger generations are increasingly viewing dating as an investment, despite financial pressures. About 50% of Gen Z and 40% of millennials feel dating costs hinder their financial goals. Many are opting for lower-cost date options, with half of those surveyed going on fewer dates. Alternatives for budget-friendly dating are available, emphasizing the importance of balancing romance with financial considerations.

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