An effective pricing strategy can drastically improve the chances of selling a home quickly, especially during the holiday season when urgency declines.
Using a comparative market analysis (CMA) is vital; overlooking it can hinder the ability to price homes effectively and clear inventory.
Retail pricing psychology suggests consumers prefer prices ending in 9 or 5, but real estate pricing aligns more with round numbers for buyer attraction.
Tailoring prices to common search values is important—listing just below a round number can increase visibility and interest from potential buyers.
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