In real estate, sellers often prioritize emotional connections over monetary offers when choosing buyers. New research indicates that sellers want to know their home will be cared for, making them selective about who they sell to. Buyers can gain an advantage by understanding this emotional aspect and using storytelling to connect with sellers. The studies demonstrate that heartfelt communication increases the likelihood of sellers engaging with potential buyers and that emotional resonance can outweigh the financial terms of the offers.
Storytelling is everything in real estate. You're not just selling square footage- you’re selling memory, meaning, and, of course, the future.
Every house has a story. In negotiations, these stories create connections. They soften edges. They build trust. ... That's where deals get done.
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