Rocket has launched Rocket.com as part of a rebranding strategy to unify its services in real estate and mortgage. The site promises to enhance homeownership accessibility, integrating services like Rocket Mortgage's expertise with Rocket Homes' databases. Featuring an AI Agent for 24/7 support, it simplifies the home buying process, significantly improving conversion rates. CEO Varun Krishna indicated that the recent acquisition of the Rocket.com domain will serve to create a seamless experience for buyers, offering instant offers and AI-driven financing solutions, ultimately empowering clients in their home-ownership journey.
By leveraging AI technology, we are making buying a home more accessible and achievable for everyone.
The platform combines Rocket Mortgage's award-winning service with Rocket Homes' search and deep property insights.
We want to create a process that empowers clients with confidence, making it faster and easier for them to achieve their dream of owning a home.
The Rocket.com domain name was acquired by the company in November 2024 for a reported $14 million.
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