The simplest way to present this program is actually the purchase... those of us in the reverse business, including myself, miscategorize the reverse for purchase as something a little more tricky. But the H4P is easier to describe, mainly because it flies in the face of some stigmas carried by the product category.
While Sciandra acknowledges that the dynamic still exists, he also said that some reverse mortgage professionals are simply more confident in their specialization to properly communicate what the HECM product can do for qualifying borrowers.
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