It's time we put the guardrails up and protect consumers from abusive trigger leads
Briefly

from www.housingwire.com3 months ago
Trigger leads represent a harmful practice where borrowers are bombarded with unsolicited communications after their credit is pulled, leading to potential identity theft and predatory lending.
www.housingwire.comhttps://www.housingwire.com/articles/its-time-we-put-the-guardrails-up-and-protect-consumers-from-abusive-trigger-leads/
The explosion of bad actors in the mortgage market is tied to financial incentives that reward aggressive marketing tactics rather than genuine customer service and fair lending practices.
www.housingwire.comhttps://www.housingwire.com/articles/its-time-we-put-the-guardrails-up-and-protect-consumers-from-abusive-trigger-leads/
Despite being intended to help borrowers find better mortgage options, trigger leads often result in more harm than good, as borrowers receive over 50 unsolicited communications daily.
www.housingwire.comhttps://www.housingwire.com/articles/its-time-we-put-the-guardrails-up-and-protect-consumers-from-abusive-trigger-leads/
The Community Home Lenders of America condemns trigger leads for the pervasive harm they cause, emphasizing the need for protective measures for vulnerable homebuyers.
www.housingwire.comhttps://www.housingwire.com/articles/its-time-we-put-the-guardrails-up-and-protect-consumers-from-abusive-trigger-leads/
Read at www.housingwire.com
#homeownership #trigger-leads #identity-theft #mortgage-brokers #predatory-lending
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