#trigger-leads

#trigger-leads

This new law is a major victory for mortgage borrowers that will protect them from the barrage of unwanted calls, texts and emails they too often received immediately after applying for a mortgage, Bob Broeksmit, president and CEO of the Mortgage Bankers Association (MBA), said in a statement. It will create a more efficient, responsible, and respectful home buying process when it goes into effect on March 5, 2026.

The legislation prohibits companies from making credit offers unless the consumer has provided explicit consent or the offer is from their existing mortgage originator or servicer.

The letter stresses that the burden is on the consumer to opt out of trigger leads, allowing CRAs to sell individual information without consumer approval.