Fairway Independent Mortgage Corporation aims to significantly expand its reverse mortgage business in 2025, leveraging success from its forward mortgage sector, particularly through the H4P program.
David Lazowski emphasized the need to build 'seamless connections' between forward and reverse mortgage channels by collaborating with leaders like Tim Harder and Dan Ventura.
Ventura pointed out that the lack of awareness surrounding HECM for Purchase (H4P) represents a market opportunity which can be addressed through proper education and simplified messaging.
The new initiative will include educational materials for ideal referral partners such as real estate agents and financial advisors to better promote the underutilized H4P program.
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