"Consumers are now asking free-form questions rather than dropping in keywords and looking for 25 blue links as search results. They are becoming accustomed to phrasing searches like, 'I need a home with an office space because I work from home a few days a week.'"
"To make the AI component more valuable, we ensure it has access to contextual information, like conversations the consumer is having with a Zillow-affiliated agent, allowing the AI to suggest properties that are relevant to that consumer."
"Zillow's AI connects to the agent tools we supply. If you were to use a horizontal AI that does web crawling, it may find properties for sale that meet your needs, but it may suggest you call a local agent for tours."
Zillow is responding to changing consumer search behaviors by utilizing AI to facilitate free-form questions rather than traditional keyword searches. Consumers are increasingly asking specific questions about their housing needs, such as requiring home office space and proximity to work. Zillow's AI not only helps users determine affordability but also connects to agent tools, allowing for personalized property suggestions. This integration of contextual information enhances the AI's ability to provide relevant recommendations, making the search process more efficient and tailored to individual lifestyles and budgets.
Read at www.housingwire.com
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