Lane emphasizes the pivotal nature of 2024 for the real estate industry, particularly with the changes following the NAR settlement, framing her early leadership approach as one of listening and learning.
Coldwell Banker’s initiative, Perfect Pitch, is designed to help agents articulate their value effectively, focusing on relevance, credibility, and authenticity in their communication.
Lane’s growth strategy is centered on attracting the best agents who view real estate as an honorable profession, aiming to build a trusted community of real estate advisers.
Lane highlights that Coldwell Banker Realty prioritizes quality over quantity by ensuring that local leaders carefully select each new agent for the company.
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