Chris Trapani and Ryan Iwanaga, founders of Sereno, reflect on their journey from rebellious youth to successful entrepreneurs. Partnering with @properties taught them valuable lessons but also raised concerns about losing Sereno’s community-focused mission during Compass's acquisition push. They seized the chance to regain independence, aiming to reinvigorate Sereno's original hyperlocal approach. The excitement within the company has grown as they integrate their newfound knowledge and experience, reaffirming their commitment to their roots and employee morale amid changes in the competitive landscape.
Our history of being a bit rebellious as kids and channeling that creative discontent into building Sereno is core to our identity. We learned from @properties and feel now is the right time to return to our hyperlocal roots, leveraging our experience to redefine our mission.
The crucial challenge and opportunity lies in integrating the extensive business acumen we gained during our partnership with @properties while re-establishing Sereno’s core community-focused purpose. The excitement within our team has been palpable since deciding to regain our independence.
Collection
[
|
...
]