In 2014, I noticed a major hole in our business. For the amount of clients we were serving, we weren't getting that repeat and referral business. We created a serve-serve-serve-sell system for every step of the home buying and selling process.
First, we added a moving truck. The second thing we did was our party and tool shed. I was providing service to them, outside of just that real estate need, to stay top of mind and make sure that I was helping them in everything they needed.
It's very omnipresent. It's one of the first things we're going over. On top of that, has anybody shown you how the buying process works, or what's new in the industry? We go through that too.
We have a system and strategy for every step of the process before, during and forever. We just walk them through the unique value proposition.
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