"Five years later, that decline has reached a clear low point. Only 20 percent of Millennials and Gen Z say they trust mortgage professionals to help them make informed decisions. The knowledge gap remains significant, but in an age when information is everywhere, knowledge is no longer the only barrier. The deeper challenge is a lack of trust, and trust cannot be automated or outsourced. It has to be built in community."
"FirstHome IQ's 2025 Impact Report reflects the collective work of an industry that is stepping forward to address this. It highlights how the best mortgage professionals are leading with education, bringing clarity to their communities, and strengthening relationships through trust. It also outlines where we are headed next and how we can work together to create a more confident generation of homebuyers."
"Over the past year, FirstHome IQ Ambassadors delivered hundreds of presentations and educated thousands of young students and buyers. And this is only the beginning. Looking ahead, we see a clear path for scaling impact through a coordinated industry effort. Our focus in 2026 includes: Equipping more loan officers with simple and reliable tools and coaching Strengthening partnerships that extend financial literacy into more communities Expanding opportunities for professionals to engage in advocacy and research Building trust with leadership."
Consumer trust in the mortgage industry has declined steadily since 2020 and now sits at a low point, with only 20 percent of Millennials and Gen Z trusting mortgage professionals to help make informed decisions. Knowledge gaps persist, but abundant information means the primary barrier is lack of trust, which must be built within communities. FirstHome IQ and industry partners are rebuilding trust through education. Over the past year, Ambassadors delivered hundreds of presentations and educated thousands of young students and buyers. Plans for 2026 focus on equipping loan officers, strengthening partnerships, expanding advocacy and research, and growing a Faculty of educational leaders.
Read at www.housingwire.com
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