"Starting on Monday, a ban has gone into effect that prohibits advertising foods high in fat, salt, and sugar on TV before 9 p.m. and at any time online. It's an attempt by the UK government to tackle childhood obesity. In 2022, 15% of children between the ages of 2 and 15 were obese, according to figures from the National Health Service."
"What constitutes a banned product is a bit complex to decipher, as the rules cover 13 wide-ranging categories of food. Some products included in the advertising ban are obvious-soda, candy, potato chips, and desserts, for example-while others may be a bit surprising, like breakfast cereals, various types of yogurts, and ready-made meals like stuffed ravioli. 'WELL OVERDUE' The UK has long banned TV advertisements for prescription drugs, and this latest advertising ban dates back to 2020, during the era of former Prime Minister Boris Johnson."
The United Kingdom has implemented a ban prohibiting advertising of foods high in fat, salt, and sugar on television before 9 p.m. and at any time online. The measure aims to reduce childhood obesity after NHS figures showed 15% of children ages 2 to 15 were obese in 2022. The rules cover 13 broad food categories, including obvious items like soda, candy, chips, and desserts, and less obvious products such as breakfast cereals, certain yogurts, and ready-made meals like stuffed ravioli. The ban originated in 2020 and received renewed political support from Prime Minister Keir Starmer. Food companies may promote healthier versions or non-identifiable products to comply.
Read at Fast Company
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