* By Seb Joseph
The barriers to changing the cultural narrative around female health and menstrual cycles are as high as they are vast, spanning stigma and shame to more diverse marketing and addressing the longstanding data gap between men and women.Nick Lisher, CMO at period and ovulation tracker Flo Health and Anka Bedineishvili, strategy director at marketing consultancyTwentyFirstCenturyBrand have spent the last 18 months or developing solutions to address the lack of understanding and dispel misinformation around the issue.
The barriers to changing the cultural narrative around female health and menstrual cycles are as high as they are vast, spanning stigma and shame to more diverse marketing and addressing the longstanding data gap between men and women.Nick Lisher, CMO at period and ovulation tracker Flo Health and Anka Bedineishvili, strategy director at marketing consultancyTwentyFirstCenturyBrand have spent the last 18 months or developing solutions to address the lack of understanding and dispel misinformation around the issue.
#people #opportunity #conversation #understanding #consistently #misinformation #online-communities #online-abuse #menstruation
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