"Snack bars, yogurts, ice cream, even bottled water: it seems like food makers have worked out ways to slip extra protein into just about anything as they seek to capitalize on a growing consumer trend. Today, protein-fortified foods and protein supplements form a market worth tens of billions of US dollars, with fitness influencers, as well as some researchers and physicians, promoting high-protein diets as the secret to strength and longevity."
"On the one hand, most official guidelines recommend a minimum of close to one gram of protein per kilogram of body weight per day, or the equivalent of about 250 grams of cooked chicken (which contains around 68 g of protein) for an adult weighing 70 kilograms. On the other hand, a growing narrative in wellness circles encourages people to eat more than double that amount. Many scientists fall somewhere in the middle and take issue with some of the advice circulating online."
Protein-fortified foods and supplements form a market worth tens of billions of US dollars, with fitness influencers and some clinicians promoting high-protein diets as keys to strength and longevity. Official recommendations generally suggest about one gram of protein per kilogram of body weight per day, roughly 68 g from 250 g cooked chicken for a 70 kg adult. Wellness trends often encourage more than double that amount, though many scientists dispute those claims and say evidence is lacking. Protein needs can vary between individuals and across the lifespan. Upcoming dietary guidelines may update public recommendations.
Read at Nature
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