They feel true': political deepfakes are growing in influence even if people know they aren't real
Briefly

They feel true': political deepfakes are growing in influence  even if people know they aren't real
"The amount of political deepfakes has increased dramatically in recent years, according to a Grail database. Since the start of 2025, the organization has catalogued more than 1,000 English language social media posts featuring fake images or videos of prominent political figures and politically important social issues and events."
"We have made it trivially easy to generate a scene that looks pretty realistic and to place real individuals into scenes, said Sam Gregory, executive director of Witness, an organization dedicated to human rights and combating deceptive AI."
"A lot of people feel like these images or videos or the stories they convey, feel true. We are blending the lines between political cartoons and reality, said Daniel Schiff, an assistant professor of technology policy at Purdue University and co-director of the Governance and Responsible AI Lab (Grail)."
Online content creators are fabricating images and personas, including military avatars, for profit and propaganda. The rise of political deepfakes has surged, with over 1,000 incidents cataloged in 2025 alone. This increase is attributed to advancements in generative AI technology, making it easier to create realistic content. Experts note that many viewers perceive these fabricated images as true, leading to a blend of political cartoons and reality. AI-generated avatars, particularly those mimicking ordinary people, present unique challenges in the realm of deception and misinformation.
Read at www.theguardian.com
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