"The best indicator of what we think and do is what the people around us think and do, and that effect extends out to three degrees of separation. It is not only those we trust, but even the friends of our friends' friends—people we don't even know—that affect our opinions and actions."
"Genuine transformation is never about crafting slogans or even training new skills. You need a strategy designed to shift the network itself and overcome resistance at its source."
"Often, we find that the team has a fully fleshed out solution, but never really defined the problem and that makes it difficult to scale. Nobody wants to invest in a solution without understanding why the problem is important."
"The best place to start is by asking yourself, 'If I had the power to change anything, what would it look like?'"
Effective change is rooted in understanding grievances and visions. Social influence extends beyond immediate connections, affecting opinions and actions. Genuine transformation necessitates strategies that address network dynamics rather than relying solely on persuasion techniques. Identifying the core problem is crucial for scaling solutions, as stakeholders need to grasp the significance of the issue. A clear vision of desired change is essential, prompting individuals to envision the ideal outcome and motivating collective action towards that goal.
Read at Fast Company
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