Framing is the presentation, wording, emphasis, or context that the autopilot brain uses to organize and delimit information. Automatic framing is filtered through biases and habits and can be truthful, beneficial, or harmful. Reframing alters how people think and speak about a subject and tends to portray oneself and liked people positively while depicting disliked people negatively. Preference or dislike typically precedes reframing attempts. Political and advocacy efforts sometimes rely on reframing as an initial step but cannot replace substantive solutions. Framing and reframing function as cognitive biases that affect attitudes, decisions, and behavior, illustrated by advertising and risk communication examples.
Framing is a useful concept with an unfortunate name. In its psychological use,framing is the way information is presented, worded, emphasized, or contextualized. It's mostly a product of the autopilot brain, filtered through biases and habits. The name is unfortunate because framing a painting doesn't make the painting in the way that framing cognition, language, and behavior make meaning. Framing seems to be a function of how the brain organizes and delimits information.
The goal of reframing is to alter the way we think and talk about something. Reframing tends to be positive about ourselves and people we like and negative about people we don't like. The judgment of liking or not liking precedes attempts at reframing. Politicians and advocates sometimes seem to believe that reframing a social problem solves it, when it is, at best, an initial step toward viable solutions.
Collection
[
|
...
]